The Origin Story

Arcadia’s story is one of brotherhood, growth, and unshakable bonds. It all began in April 2021, when two best friends and former foster brothers, Seth Halliburton and Benjamin Fredieu, decided to turn their shared vision into reality. Their journey started years earlier, on an ordinary day at Seth’s foster home. When Benjamin arrived, a simple conversation about anime sparked a connection that would change both their lives.

From that moment, their bond grew into a brotherhood defined by trust, loyalty, and mutual inspiration. Benjamin became more than a friend—he became family, the godfather to Seth’s children, and a partner in building something extraordinary. Together, they created Arcadia, a brand and a movement that reflects the values they hold closest: perseverance, masculinity, and creativity.

Arcadia’s mission is simple but powerful: to help others become the best versions of themselves. Through the Arcadia Tribe, a high-intensity self-improvement community, and a commitment to 100% healthy products and services, Seth and Benjamin are creating a legacy of strength and transformation. Every piece of clothing, every piece of content,

and every product is designed to inspire, motivate, and empower.

But Arcadia is more than discipline and determination—it’s also about joy and creativity. Their Manga, Evolutions End, is a celebration of imagination, a reminder that even in the hardest times, there’s room for fun and connection.

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Arcadia was built on a foundation of brotherhood, and it stands as proof of what can happen when two people refuse to give up on each other—or their dreams. It’s a call to everyone who’s ever felt like they didn’t have a place in the world: You can create your own Arcadia. With motivation, discipline, and the support of a community, there’s nothing you can’t achieve.

Welcome to Arcadia.

We’re Here to Push Each Other.